Slightly different drink (and now veg) than the Feel Good, being a smoothie. But the target audiences are so similar it’s like the ocean and the sea.
Innocent have gone down the cute route (as you’d expect from their name) and playing their cuteness to the point of humour – making everyone smile (sounds very similar to Feel Good Drinks).
Even the face on the container looks cute and of course innocent with his/her halo – Hmm what’s that, they’re unisex?
Feel Good have a much more masculine approach in their logo, obviously not on purpose – they’re no Yorkie I’m sure. Maybe for my advert I should push the approach that women can and should drink them too.
Anyhow, something else that I have noticed that Innocent have done through advertising was very clever indeed and I am mightily impressed. A few months back they introduced a rabbit as their mascot – presumably because everyone loves them and of course bunnys are innocent. But Innocent had another ploy, now they have released their vegetable range it seems even more understandable why a bunny rabbit is there – since everyone remembers bugs bunny and his carrot. The best part of this is that we don’t need to grow to love another character just because a new item has appeared, and also makes the change seem natural. And I’m sure none of you guessed a smoothie company would start selling pots of veg.
It’d be like me opening a pencil shop, closely related but not enough to be ordinary.
A nice way to improve a company is always to see what the competition has. So for my Feel Good brief I have been looking into how other drink companies with a similar consumer advertise their goodness.
I came across this V Water advertisement a while back and have always loved how smoothly the video ran, and also how the man comes across ordinarily negative occasions that the target audience would face. Then with a little humour we have the creator who changes these outcomes, with the appearance that he is V Water fueled.
Yesterday my tutor James arranged for a selection of lucky people to visit the Manchester design company Truth. Gratefully I was one of the very lucky ones to be in the pick. James, Jay, Mike, Laura, Lisa and myself went down their studio to meet up with Dan Ingham.
Dan showed us how tight some deadlines can be, with one of their projects being due a day. This really opened our eyes to see just how much quicker we will be working in the future. Something else he gave us an insight into was how a full projects pans out; showing us the starting brief, their presentation, to first mock up and basically through there whole process. This is a delightful change from seeing final outcomes or even the nice sketches we are usually shown; Dan revealed how much to and throwing really happens to get an end result everyone is completely pleased with.
Truth’s studio is nicely laid out, and again I spotted another bookcase. This again confirms that it is really important to have visual reference at all times for this career. I noticed how they kept the red colour scheme throughout their studio and also in their presentations, I felt this made their brand as a company much stronger and I hope to replicate this in my work as it felt they had given each piece of work their seal of approval and were proud of what they had made.
Once I have my portfolio to an acceptable standard, I hope to revisit truth for some truthful feedback.
Better late than never my Gran used to tell me. Back in January I arrange to see Chris Turnbull while I was in London doing a placement with MGA. Chris runs a small design studio called Turnbull Grey in the craft central, working for clients such as The Economist and Tate Publishing. They mainly work with print material and are greatly interested in tradition methods.
I had planned to see Chris on the day before I came home, but unfortunately Chris fell ill on that day. They were unable to get in contact with me before I arrived, so I was none the wiser when I got there. Angela, the other designer he works with, told me that he wasn’t coming in today and that she had trouble getting in contact with me; but I was more than welcome to see round the studio since I was there already.
I asked a lot of questions about everything and spent a few hours talking to Angela about design and about life as a graphic designer. This gave me an insight into what my future could be like. I also went through their book collection and took some recommendations which I have bought and started to read. Angela showed me through her portfolio, which was great since I was just starting to begin my own.
Within the studio they have a tabletop letterpress with a huge cabinet of type, which they use to make posters and postcards. I was so amazed by this, that once I got home I set about getting my own press — which I have now purchased and learning to print on.
I promised to send some of the things I print once I get a knack to it.
I really enjoyed visiting Turnbull Grey, and I would love to work in a studio similar when I graduate.
